Write to the PointWriting tends to make people anxious, and with good reason. The first sentence of a job application letter can consign it to the bin. A speech intended to rouse can put a room to sleep. A mistimed tweet can cost you your job. And a letter to a beloved may aim to convey feelings of tenderness but end up making the recipient laugh rather than melt. In this complete guide to persuasive writing, Sam Leith shows how to express yourself fully across any

non-fiction and the fast-changing multi-media market

his upbringing in the shadows of segregation

What would happen if a cat was mixed up with a bird

and immature

Special Operations Forces have had to reinvent themselves time and again to prove their value in the face of fierce critics-many of them from the conventional military

'Let's park this for now' - Let's never mention this again

How long will it last

Read about the people who have influenced London such as Boudicca

Assistant DA Alexandra Cooper is called to a crime scene

play around with new ideas and express yourself with beautiful lettering and flourishes

Tommy was seventeen and the supposed friend of my brother Darren

this club has found international success and a global fan base