Hidden in Plain SightHidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave. Chipchase, named by Fortune as one of the 50 smartest people in tech, has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions. Future focused and provocative, Hidden in Plain Sight: How to

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