Rolex Air-King 5504 Swiss Only Gilt DialThe Rolex Air King has a rich and complex history, originating as a tribute to British RAF pilots during World War II and evolving from an entry level, understated watch into a bold, modern, aviation inspired timepiece. It is the only model remaining from the original Air series, which also included the Air Lion, Air Giant, and Air Tiger. The example presented here is an early 1960s Reference 5504 in a lovely 36 mm size. The case remains in strong

- Faded to a dark grey fat font insert

At a time when most watches still relied on traditional round pocket-watch forms

nestled in the Jura Mountains near La Chaux-de-Fonds

It features the signature fluted coin-edge case in 18k rose gold

- Pepsi bezel insert

it stood apart from the predominantly round watches of the era with its elegant tortoise shell–inspired shape

This “blue wonder” has been fully checked and regulated by our watchmaker and is ready to be enjoyed for many years to come

Rose gold dial with painted Breguet numerals

from the 1960s

allowing a clear view of the movement

and a design that thoughtfully honors the Santos-Dumont’s heritage

In their well-known 1967/1968 catalog