A.P.C.APC A. P. C. is a Parisian fashion brand founded by Jean Touitou in 1987 during an experiment with a mens clothing collection called Hiver 87. A. P. C., which stands for Atelier de Production et de Cration, known for the unique and unassuming yet highly refined aesthetics applied to top quality fabrics in their products. With iconic items like Japanese selvage denim pants, the Half Moon bag, and the Judith Sandals, A. P. C. extends its appeal beyond

Pour a squeeze of Aesop washing gel into your wet hands

but only if you apply hand cream after cleansing

Turkish street food alongside a fine dining restaurant run by a gangster chef turned Michelin star

celebrated French fashion brand Maison Margiela made its debut in Paris in 1988

he challenged the idea of traditional garments by experimenting with deconstruction and reconstruction

proving that a brand can indeed sell a lifestyle aesthetic

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The familiar atmosphere of a confidential address in Brooklyn

paying particular attention to drier areas such as elbows and feet

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The tradition has been immortalized through the generations

refreshing scrub that leaves hands clean and smooth